For founders carrying decisions across the business

Finally, the frameworks that organize and grow your business without doing it all yourself.

Most businesses don't lack effort. Founders just don't have time to do everything well across the business to drive growth.

Our membership gives you access to proven AI-enabled frameworks with human support to organize and run your business. You can also work with us through services and we'll implement them for you.

Whether you want to learn and build it yourself, or have us do it for you, we've got you covered.

Growth stalls for three reasons.
Which one is yours?

Find yours. Fix it. Keep moving.

Clarity

Your website gets visits but nobody reaches out

People can't tell what you do or why they should pick you

You can't tell which part of your business is actually making money

Customers understand your business in seconds and know exactly what to do next.

Structure

Your strategy is scattered across docs, tools, and your head

You can't hand off marketing without it falling apart

Every new hire or contractor starts from scratch

One source of truth your team and AI tools can use without you in the room.

Visibility

You post when you can, then disappear for weeks

Google and AI tools don't know your business exists

You've tried content but it never turned into customers

Customers find you on search and AI without you chasing them.

Most businesses have more than one. Start with the one that hurts the most.

How Membership Works

For $50 a month, you use our frameworks and AI knowledge base to organize your business so that you aren't figuring it out alone.

1

Join

Sign up for $50/month and get instant access

2

Learn

Attend workshops and access frameworks

3

Build

Create your knowledge base with templates

4

Execute

Use AI tools to run your marketing

The Business Backpack

Your Knowledge Base is the foundation

Everything you know about your business—your strategy, brand, customers, and processes—organized in one place so you and AI can use it.

For You

Stop reinventing the wheel. Your knowledge base holds your brand guide, customer profiles, and marketing strategy so you can make decisions faster.

For AI

AI tools work better when they know your business. Feed your knowledge base to ChatGPT, Claude, or any AI tool and get outputs that sound like you.

What's Inside Your Knowledge Base

Brand Guide (voice, values, positioning)
Customer Profiles (who they are, what they need)
SEO Strategy (keywords, content plan)
Content Library (reusable posts, templates)
Business Processes (how you operate)
Marketing Calendar (what to post, when)

What You Get

Everything you need to organize and grow your business.

Monthly Workshops

Live training on marketing, AI tools, and business operations

Knowledge Base Templates

Pre-built frameworks for brand, SEO, content, and operations

Office Hours

Weekly Q&A sessions with Marcela and Ryan

Community Access

Connect with other founders building their businesses

AI Tool Guides

Step-by-step instructions for using AI in your business

Discounts on Services

Member pricing on content, audits, and consulting

Frequently Asked Questions

Who is this for?

Small business owners and founders who are tired of figuring out marketing and operations alone. If you're wearing multiple hats and need frameworks to organize your business, this is for you.

What if I don't have time for workshops?

All workshops are recorded and available in the member portal. Watch on your own time and access templates immediately.

Can I cancel anytime?

Yes. Cancel anytime with no penalties. Your access continues until the end of your billing period.

Do you offer services if I don't want to do it myself?

Yes. Members get discounts on our content services, brand audits, and consulting. We can implement the frameworks for you.

What makes this different from other memberships?

We focus on frameworks you can use with AI tools. You're not just learning concepts—you're building a knowledge base that makes AI work for your business.