Built by Founders,
For Founders
One's a no-fluff operator who builds systems and tells it like it is. The other's an AI-obsessed founder who makes AI and SEO actually make sense.
Marcela and Ryan teamed up to create Ready, Plan, Grow! because they saw too many small business owners wasting time, overwhelmed by bad advice, confusing tools, and solutions that were over-priced for their small business. They see AI as the solution for most of these challenges.
Our Story
Ready, Plan, Grow! is a small business growth platform built for founders and small business owners who are great at running their business but don't have the time, support, or expertise to market it consistently or make confident decisions from their numbers. Without those two things, great businesses stall. We make sure yours doesn't.
We built Ready, Plan, Grow! (RPG) because we saw too many small business owners wasting money on overpriced agencies, drowning in confusing tools, and getting advice from people who had never actually built anything. Between us, we have over 30 years of real operating experience. Ryan in AI strategy, SEO, and ecommerce. Marcela in operations, marketing, and coaching over 15,000 entrepreneurs. We teach what we have done, not theory.
Everything starts with a Knowledge Base powered by the RPG Framework. Think of it as a backpack for your business. Everything about your brand voice, your ideal customer, and what makes you different, packed in one place and ready to go. We build it for you, or teach you to build it yourself. Either way, you own it completely and can take it anywhere. Any AI tool, any agency, any new hire. No vendor lock.
From there, you have two paths and a community behind both of them.
Done For You. Starting at $250/month, we plan, create, and publish optimized content every week so your business gets found on Google and recommended by AI tools like ChatGPT. Most clients see measurable search visibility improvements within 60 days.
Do It Yourself. For $50/month, you get our full framework library, business education, and tools, including Know Your Numbers, financial projections, and content strategy. Everything you need to stop guessing and start executing.
Community. Whether you choose Done For You or Do It Yourself, you are never doing this alone. You get a room full of founders at the same stage as you, free monthly workshops, and regular office hours with our team.
The free starting point? Join the community and attend office hours. No commitment. No credit card. Just show up.
Ready, Plan, Grow! Let's build it together.
Meet Your Humans in the Loop
We're operators and marketing experts who've been at this for over 30 years. We teach what we've done, not theory.
Marcela Shine
Operations & Marketing Executive
Marcela Shine is a go-to-market and operations expert who helps small business owners use AI, systems, and smart marketing to grow efficiently. She's known for her supportive but direct, "spill the beans" style, cutting through the fluff to make complex things simple.
Key Achievements
- Founded startups and raised capital
- Led product and brand teams
- Built scalable coaching programs that supported over 15,000 entrepreneurs
- Leads brand execution and corporate marketing at ZenBusiness
- Coached WITH Kevin O'Leary, shared a stage with Isabel Guzman (SBA Administrator)
A proud Colombiana who immigrated to NYC as a child, Marcela brings a builder's mindset to everything she creates.
Ryan Cunningham
AI & E-Commerce Expert
With 35+ years of experience in ecommerce, retail, and global business (working with brands like Ducati and BMW), Ryan brings practical expertise and a sharp focus on AI to the Ready, Plan, Grow! team.
Key Achievements
- Launched Casoli Moto USA in 1999, hitting nearly $1M in year one
- Co-founded Logoclothz.com, an ecommerce success featured in Starter Story and tawk.to
- Founded 1der.ai to help small businesses cut through AI hype
- 35+ years working with global brands like Ducati and BMW
After surviving lung cancer, Ryan dove into AI and prompt engineering, bringing a renewed focus on helping small businesses use AI tools that actually work.
Our Mission
Share what we've learned, save you time, and help your business grow with smart, no-fluff AI-driven strategies.