Built by Founders,
For Founders
One's a no-fluff operator who builds systems and tells it like it is. The other's an AI-obsessed founder who makes AI and SEO actually make sense.
Marcela and Ryan teamed up to create Ready, Plan, Grow! because they saw too many small business owners wasting time, overwhelmed by bad advice, confusing tools, and solutions that were over-priced for their small business. They see AI as the solution for most of these challenges.
Meet Your Humans in the Loop
We're operators and marketing experts who've been at this for over 30 years. We teach what we've done, not theory.
Marcela Shine
Operations & Marketing Executive
Marcela Shine is a go-to-market and operations expert who helps small business owners use AI, systems, and smart marketing to grow efficiently. She's known for her supportive but direct, "spill the beans" style, cutting through the fluff to make complex things simple.
Key Achievements
- Founded startups and raised capital
- Led product and brand teams
- Built scalable coaching programs that supported over 15,000 entrepreneurs
- Leads brand execution and corporate marketing at ZenBusiness
- Coached WITH Kevin O'Leary, shared a stage with Isabel Guzman (SBA Administrator)
A proud Colombiana who immigrated to NYC as a child, Marcela brings a builder's mindset to everything she creates.
Ryan Cunningham
AI & E-Commerce Expert
With 35+ years of experience in ecommerce, retail, and global business (working with brands like Ducati and BMW), Ryan brings practical expertise and a sharp focus on AI to the Ready, Plan, Grow! team.
Key Achievements
- Launched Casoli Moto USA in 1999, hitting nearly $1M in year one
- Co-founded Logoclothz.com, an ecommerce success featured in Starter Story and tawk.to
- Founded 1der.ai to help small businesses cut through AI hype
- 35+ years working with global brands like Ducati and BMW
After surviving lung cancer, Ryan dove into AI and prompt engineering, bringing a renewed focus on helping small businesses use AI tools that actually work.
Our Mission
Share what we've learned, save you time, and help your business grow with smart, no-fluff AI-driven strategies.